Aloha ‘Āina “For the Love of the Land”
At O’o Hawaii we take pride in our ingredients that signify beauty not only for their incredible benefits but how, where and why they are grown. We tap into the wonders of the Āina, or land, to bring you ethically sourced ingredients from nature that are unique to the Hawaiian Islands and work to improve your complexion. We believe Mother Nature provides everything needed for our highly effective skincare solutions so we don’t have to turn to chemicals or GMO ingredients. We’ve recently been referred to as the “jackpot” brand in skincare; Our Hawaii sourced super foods create what we like to think of as the pot of gold at the end of a Hawaiian rainbow. The following is a list of some of our favorite Hawaii sourced ingredients used in O’o Hawaii’s rainbow of products: 

Hawaii Kukui Nut Oil:

The Kukui Nut tree, also known as the candle nut tree, is considered to be one of the Hawaiian “canoe plants”. When Polynesian voyagers first discovered the Hawaiian Islands, they brought a variety of plant seeds with them to sustain life in their new home. The kukui nut has played a key role in Hawaiian culture due to its variety of uses including it’s incredible ability to moisturize and protect the skin. It’s strength to transform dry and dullness to healthy glowing skin is due to the vitamin A, C, and E content in the oil. The healing properties have even been known to soothe symptoms of eczema.  

We used kukui nut oil sourced from Hawaii to lock in maximum hydration in our Soar, Brilliant Feather, and Birds + Roses moisturizing treatments. We also use it in our powerful Birdbath antioxidant cleansing balm to soften the skin and restore your natural moisture and glow.


Kona Coffeeberry:
It’s no secret that some of us are dependent on our morning cup of hot coffee. But did you know before you even reach the seed, or bean which is eventually roasted and brewed, there is a red fruit known as the coffeeberry? The Hawaiian Coffeeberry contains one of the highest concentrations of antioxidants with more than three times the amount found in green tea and blueberries. The polyphenol antioxidants in the Hawaiian Coffeeberry are able to neutralize free radicals on and in the skin preventing the destruction of cell membranes. We use this super fruit in our Birdsong eye remedy because the natural properties make it safe enough for sensitive skin and powerful enough to boost cellular energy!
Hawaiian Macadamia Nut Oil:
Most people know this nut to be dipped in chocolate and served as proof of a fabulous Hawaiian vacation! We tap into the amazing benefits of macadamia nut oil in our Birdbath antioxidant cleansing balm to help boost your youthful healthy glow! Fatty-acids present in the oil restore the protective barrier by preventing water loss, environmental damage, and infiltration of toxins. The Omega 7 (palmitoleic acid) content acts as an active anti-microbial which promotes a youthful complexion. One of our favorite properties of this super oil, is its ability to absorb quickly without leaving your skin feeling heavy or greasy. The oil pressed from Hawaiian macadamia nuts is one of nature’s most powerful skincare solutions in a nutshell!

Hawaiian Noni Fruit extract:
Also considered a ‘canoe plant’, Hawaiian noni has been known for its diverse medicinal uses for ages. This magic fruit is considered antibacterial, anti-microbial, immune supporting, antioxidant, antihypertensive, antiarthritic, analgesic and anti-inflammatory. The rich fatty acids in the fruit enhance the function of cell membrane by aiding in absorption of good nutrients while still allowing toxins to filter out of the cell. Cells are more likely to maintain and transform to healthy function due to the high peroxeroine levels which promote the production of xeronine. The anti-inflammatory capabilities exceed far past a powerful skincare treatment. Noni juice has been utilized for all types of healing  benefits in the body including brain, heart, digestive, and muscular health to name just a few. We tap into the healing properties of noni in our Hawaiian Superfood boost blend, Golden Nectar serum, and Birdsong eye remedy to bring you the ultimate skincare treatment.

Hawaiian Red Alaea Clay:
This mineral rich Hawaiian clay was considered to be a sacred cleansing and healing practice among native Hawaiians. The red clay remedy commonly used to purify and heal the body has a neutral pH level which promotes the natural balance and glow of the skin. The high phosphorus and magnesium content acts as a protective barrier for the skin. You can find this rich red alaea clay working to brighten your complexion for a natural glow in our Birds + Roses mask.
Hawaiian Red Algae:
Hawaiian red algae also known has astaxanthin, is a powerful antioxidant and carotenoid found in specific plants and microalgae of Hawaii. Astaxanthin is one of the most potent antioxidants that may protect your skin from oxidation and inflammation through its ability to neutralize multiple free radicals at once. It’s also been shown to decrease fine lines and increase skin moisture retention. We use Hawaiian red algae in our Hawaii Superfood beauty boost for its overall health benefits that include cardiovascular and brain health. The super algae has been proven to increase blood flow and circulation which may enhance water retention, promote cell turnover, and improve the elasticity of the skin. In addition, it’s an incredible UV-blocker that may protect against sun damage and dark spots, which is especially helpful for life under the hot Hawaiian sun!

Hawaiian Sandalwood:
Most known for its uplifting scent, Hawaiian Sandalwood is also used for its diverse medicinal properties as an antiseptic and anti-inflammatory. As far as skin care, it’s commonly used for its astringent ability to tone the skin by reducing acne, redness, and discoloration. We love the exotic scent of Hawaiian sandalwood in our golden nectar firming serum!

Hawaiian Strawberry Guava:
This delicious red fruit can be picked and snacked on right off the tree in hiking trails all over Hawaii. Despite guava’s common association to the Hawaiian Islands, wild Strawberry Guava is an invasive species that grows rapidly and can take over Hawaiian forests. However, this small red fruit packs a punch in nutritional value with concentrated levels of polyphenols that protect from harmful free radicals and high levels of lycopene, making it a powerful antioxidant. They also make for a great source of vitamins B and C.

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