We all know that fermented foods like kimchi, kombucha, kefir and nato are great for our guts (aka: second brain) but who knew they could do amazing things in skincare?  Ignited by Korean beauty, the trend has morphed into many uses of fermented materials.  By using fermented ingredients, it helps active ingredients break down so their nutrients and minerals can be more rapidly absorbed in the skin. This process makes the ingredients overall much more rich in antioxidants and amino acids, which have an amazing anti-aging effect on the skin. It also helps the ingredients to further absorb, which is especially beneficial for dry skin!

A good comparison of how this works would be wine for instance.  Wine has greater overall antioxidant capacity than grape juice. Often fermented yeast extract is used to ferment since it produces amino acids and peptides that help skin’s cellular renewal. In 2007 a study in Dermatologic Therapy found that fermented yeast extract could help diminish the signs of skin aging by improving collagen synthesis.

Because fermented products mimic cell functions, adverse reactions are rare and they’re suitable for sensitive skin. Furthermore, because the fermentation process helps to preserve the product’s shelf life with antimicrobial properties, it helps in being able to naturally preserve skincare products.

At O’o Hawaii, we use probiotic rich fermented ingredients such as sea silt, plant-based phytoplankton, fermented radish root and lactobacillus to help boost the effectiveness of our already effective natural actives such as ferulic acid (for resurfacing and sun spots) and sodium hyaluronate, which helps plump the skin and replace hyaluronic acid.

Try our “Birdsong Eye Remedy” and “Soar Age Delay Moisturizer + Finishing Polish” to experience how our fermented ingredients fully activate our amazing natural clinical level actives, Hawaii superfood ingredients and rose quartz crystals to their maximum potential. www.oohawaii.com



Beachy, Gifty and 40% OFF this Holiday Season with code HOLIDAY!