Like the beautiful, final call of the Hawaiʻi ʻōʻō bird, our ingredients signify beauty not only for what they accomplish but how, where and why they are grown. Our ingredients work to preserve, protect and improve the skin. We also ensure that the natural resources our ingredients come from are preserved and protected. Using Hawaii grown antioxidants, our exclusive Triple Boosting Complexes™ and real crystals from nature, O’o Hawaii provides powerful results with a simplified regimen.

O’o Hawaii uses only the most beautiful, high functioning superfood level ingredients from nature that are from non-GMO sources and when available, are grown organically in Hawaii. We do not test on animals nor do we use or support sources that do. Our signature skincare formulas and beauty supplement are all vegetarian and we encourage and actively promote the ethical treatment of animals.

Mother Nature gives us everything we need and when we use her resources with care and dignity, her beauty shines through us like the glow of the sun. While our formulas host beautiful complexity, the O’o Hawaii regimen is highly simplified and easy to use for all skin types.


Hawaii’s soil is nutrient rich due to the presence of volcanic ash. Calcium, magnesium, potassium, iron, phosphate and many other trace minerals. By growing superfood level antioxidants in this soil full of minerals, it further increases their nutrient bioavailability, thus making them even more powerful when used in skincare. Some of our favorites grown in Hawaii’s volcanic ash rich soil are noni fruit, coffeeberry and strawberry guava.

A rainbow of colors can be found in Hawaii’s soil due to the abundance and variety of minerals from the volcanic ash.

The Kilauea volcano on Hawai’i Island provides the soil with nutrient rich, volcanic ash, perfect for giving antioxidants grown here “super powers.”
By using fermented ingredients, it helps active ingredients break down so their nutrients and minerals can be more rapidly absorbed in the skin. This process makes the ingredients overall much more rich in antioxidants and amino acids, which have an amazing anti-aging effect on the skin. It also helps the ingredients to further absorb, which is especially beneficial for dry skin!
Nearly everything in nature has both an electromagnetic field and a vibration. Vibrations resonate at different speeds. As human beings, we pick up vibrations as do crystals. Crystals oscillate and hold their frequencies as they have a natural ability to power and support energy fields. The electromagnetic energy from a crystal can transmit to balance, heal and energize the skin as well as promote healing of the mind and body. We use rose quartz and sapphire crystals in our skincare products because they help to increase circulation/blood flow, which helps plump the skin and overtime generate collagen.

Our natural fragrances come from the highest quality
and purest grade essential oils and natural fruit extracts.
We DO NOT use any synthetic fragrances in any of our products.


Our colorants are from natural, plant and mineral based pigments.
Many of our raw ingredients produce beautiful hues of green,
pink and lavender. Absolutely no FD&C colorants are used.


Acai Oil
The deep blue rain forest berries Acai are jam packed with antioxidants, essential fatty acids, and vitamin C. Acai Oil contains a high number of antioxidants, helping to protect the skin from harmful free radicals and oxidation of cells. In addition, Acai Oil is rich in the essential fatty acids Omega 6 and Omega 9. These powerful components can help to combat the signs of aging by improving the skin’s overall moisture, health, and appearance.

Ashwagandha stimulates DHEA, which is a precursor to both testosterone and estrogen and stimulates the production of natural skin oils. It also promotes the production of vital compounds and proteins for healthy skin such as hyaluronan for skin hydration, elastin to keep the skin supple and collagen for skin strength.

Babassu Oil
Loaded with vitamin E and lauric acid, Babassu oil is very helpful in cell regeneration and reducing inflammation. An excellent emollient, it balances natural skin oils making it beneficial for all skin types. Because it’s so easily absorbed, it helps to moisturize and hydrate the skin without leaving a greasy feeling. Due to its antioxidizing properties Babassu oil does a good job destroying free radicals.

Baobab Seed Oil
Baobab Seed Oil is rich in powerful antioxidants which protect skin against free radical damage.
It’s also high in vitamins C, A and B that collectively help provide elasticity, tighter and more hydrated skin. Omegas 3, 6 & 9 fatty acids help maintain the integrity of skin cell membranes.

Bamboo Charcoal
Activated Bamboo Charcoal can absorb minerals, toxins, impurities, and other harmful substances from your skin, leaving you with stronger, healthier skin. It can act as a natural exfoliant to remove dead skin cells and is an acne fighter.

When applied to the skin, Beeswax forms a protective barrier that helps protect it from environmental assaults, while also holding in moisture and reducing dryness. Beeswax also attract water molecules, helping to keep skin hydrated over time. Because Beeswax is anti-allergenic, it is also easily tolerated by reactive skin.

Bromelain is an alpha hydroxy acid from pineapple and is very effective in gently removing dead skin cells on the surface of the skin by exfoliation. Enzymatic activity destroys the keratin of dead cells and removes the debris, allowing the skin to breathe, feel more alive and glow with vibrancy. A powerful digestive enzyme, Bromelain helps to rid the digestive system of toxins that ultimately create dull skin.

Capuacu Butter
Prized for its rich content of phytosterols to treat dry, damaged skin, these same polyphenols also combat free radicals. The fatty acids in Capuacu Butter protect and moisturize by creating a barrier that allows for true hydration for improved elasticity.

Curcumin (from Turmeric)
A superfood of antioxidants and anti-inflammatory components, Curcumin helps heal acne, reduce redness, hyperpigmentation and fights lines and wrinkles.

Coenzyme Q10
CoQ10 levels decrease as you get older; in fact, most women over the age of 30 have below-optimum levels of CoQ10 in the skin. This lack of CoQ10 results in an impeded ability to produce collagen and elastin. Supplementing with CoQ10 aids the skin by acting as a strong antioxidant, helping to neutralize the harmful free radicals that contribute to aging; so when that age-related decline in CoQ10 happens, your skin becomes more prone to damage caused by free radicals.

Elderberry Fruit Extract
Elderberries provide a variety of flavonoids, including quercetin, rutoside, hesperidin and anthocyanins. These natural antioxidant superstars are responsible for assisting in the removal of free radicals. Elderberries are anti-bacterial (useful for acne treatment and prevention), antiviral (useful for cold sore treatment), anti-allergic and anti-inflammatory. Research suggests that flavonoids prevent and reduce wrinkles and inhibit the development and appearance of age spots. Of special note, quercetin is known for its ability to increase the production of collagen. Containing vitamins A, B6, E and C along with the additional polyphenols and carotenoids present, elderberry deeply protects our cells against damage and helps delay the aging process.

Evening Primrose
Evening Primrose’s high level of antioxidants, which counteract the detrimental effects of oxidation in living tissue, smooth roughness, reduce fine lines and lighten dark circles around the eyes. The antioxidant compound catechin’s (a flavonoid) presence in Evening Primrose, has the potential to inhibit the growth of cancerous tumors and lower the risk of heart disease.

Ferulic Acid
Ferulic Acid is one of the most powerful antioxidants available. While other antioxidants provide a protective cover against free radicals, Ferulic Acid is an offensive antioxidant. It actively seeks and destroys some of the most powerful free radicals in nature. When combined with vitamins C and E, the reaction that occurs makes this powerful blend a highly potent wrinkle fighter.

One of the most beneficial essential oils for the skin, Geranium minimizes inflammation, improves circulation, tightens skin, reduces wrinkles, and acts as an astringent reducing blemishes. Geranium also supports new cell growth.

Gotu Kola Extract
Rich in amino acids, beta carotene, fatty acids, and numerous potent phytochemicals. Extracts have been found to calm inflammation, speed wound healing, stimulate new cell growth, build collagen, and improve circulation.

Hawaiian Coffeeberry Extract
Although many other fruits contain antioxidants, the Hawaiian Coffeeberry surpasses other sources with more than three times the level of antioxidant concentration than found in green tea and blueberries. The polyphenols found in the Hawaiian Coffeeberry neutralize free radicals in and on the skin before they can affix to skin cells and destroy membranes. These polyphenol antioxidants are believed to prevent cellular damage in skin. Hawaiian Coffeeberry is considered safe for sensitive skin types due to its natural properties.

Hawaiian Kukui Nut Oil
Used for hundreds of years by Hawaiians to moisturize and protect the skin as well as heal minor skin irritations, wounds and burns, Kukui Nut Oil penetrates the skin leaving it silky and smooth. This oil contains vitamins A, C, and E, which are antioxidants known to protect the skin and prevent free radical damage to skin cells. Kukui Nut Oil can leave even the driest, dullest, aging skin looking healthy and radiant. Kukui Nut Oil also works well as an undereye treatment for the prevention and softening of crow’s feet.

Hawaiian Macadamia Nut Oil
Macadamia Nut Oil is lightweight and absorbs well without feeling greasy. High in monounsaturated fatty acids like linoleic and oleic, Macadamia Nut Oil is highly moisturizing, anti-inflammatory and helps restore the skin’s natural barrier to reduce water loss. Macadamia Nut Oil contains palmitoleic acid (Omega 7), an active anti-microbial that is found naturally in youthful skin.

Hawaiian Noni Fruit Extract
Noni fruit extract is rich in nutritionally important fatty acids that help keep skin healthy by promoting the efficient functioning of cell membranes. Healthy cell membranes more readily absorb the nutrients they need while also flushing out toxins that interfere with optimal cell function. Noni can be described as antibacterial, antimicrobial, immune-stimulating, antioxidant, antihypertensive, antarthritic, analgesic and anti-inflammatory. The high content of proxeronine is believed to promote production of xeronine, a compound that not only keeps cells healthy but also helps steer abnormal cells back to normalcy.

Hawaiian Red Alaea Clay
Rich in minerals, Hawaiian Red Alaea clay’s neutral pH levels allow your skin to heal, then maintain its fresh, natural glow, while helping to protect your skin over time with its high content of phosphorous and magnesium. Historically, Hawaiians used this natural remedy to heal wounds and to purify their bodies. Hawaiians used the sacred red clay as a dye in purification ceremonies to heal broken bones and to remove poisons in the skin.

Hawaiian Red Algae (Astaxanthin)
Astaxanthin has been shown in clinical studies to increase skin moisture, moisture retention, elasticity, as well as promote skin smoothness, and decrease fine lines and wrinkles. An incredible UV-blocker, it protects against sun damage and dark spots. One of the most powerful antioxidants, Astaxanthin can neutralize multiple free radicals at once, protecting your skin and body from oxidation, damage, and inflammation. Astaxanthin has been proven to increase blood flow, meaning that it will help your skin to have better circulation. Increased circulation has various benefits, including increased cell turnover, amplified elasticity, and increased water retention.

Hawaiian Sandalwood
Beautifully exotic in scent, Hawaiian Sandalwood soothes inflamed skin, acts as an astringent to reduce acne, evens skin discolorations and provides balanced moisturizing.

Hawaiian Spirulina
Spirulina contains vitamin E, selenium and tyrosine, which are all known for their powerful anti-aging effects. The antioxidants present in tyrosine eliminate free radicals and slow down the aging of skin cells. Spirulina is also a wonderful source of chlorophyll, which has cleansing properties and boosts cell turnover. Spirulina helps your skin retain moisture and tone with its high content of calcium, iron, phosphorous and vitamins A, B-12 and E.

Hawaiian Strawberry Guava
Strawberry Guavas are rich in vitamins B and C. They are high concentrated with polyphenols that protect from harmful free radicals. Hawaiian Strawberry Guava in particular contains higher levels of lycopene, a powerful antioxidant.

Hibiscus Extract
Referred to as the “Botox Plant,” Hibiscus has a magical ability to increase skin elasticity, giving a stunning natural youth-boost. With the incredible ability to inhibit the activity of the enzyme elastase, which is responsible for breaking down our skin’s elastin, Hibiscus actively combats the aging process by firming and lifting your skin. Rich in anthocyanosides antioxidants that help fight skin damaging free radicals and protect against UV rays, Hibiscus is also anti-inflammatory, acts as a natural astringent that fights acne, purifies skin and breaks down dead skin cells increasing new cell turnover.

Cannabis (Hemp Seed Oil)
Suitable for all skin types, Hemp Seed Oil will not clog pores and provides incredible, long lasting moisture. Plumping the skin for a more youthful glow, it can reduce the appearance of fine lines and wrinkles and protects against environmental factors that create premature ageing. Containing 21 amino acids as well as linolenic acid which delivers potent antioxidant and anti-inflammatory properties, this nutrient rich oil improves the epidermal lipids of the skin for an overall anti-aging effect.

Holy Basil
An antioxidant rich skin “glow” food, holy basil is excellent for clearing bacteria that causes acne, reducing skin inflammation and repairing skin damage from sun exposure. It also helps reduce dark spots, lines and wrinkles.

Jasmine Oil
Jasmine is wonderful for dehydrated and irritated skin and works as a powerful antiseptic.

Kakadu Plum
An amazing source of vitamin C, Kakadu Plum firms skin, helps fade dark spots, can help fade acne scarring, and improves the way skin responds to UV light. They also contain additional but lesser-known antioxidants like gallic acid and ellagic acid which help restore elasticity and a natural barrier to the skin. In fact, Kakadu Plum contains such powerful antioxidants that it’s being studied in Alzheimer’s trials. Kakadu plums are medicinal and are known to be antibiotic and anti-inflammatory. This means that when applied to skin it can reduce swelling, redness and even help get rid of bacterial induced acne.

Kiwi Fruit Extract
With more vitamin C than an orange, Kiwi Fruit extract is undeniably a superfood because of its high dose of antioxidants. Vitamin E rich and collagen boosting, Kiwi is also host to a carotenoid and antioxidant called lutein, which is incredibly beneficial to skin health by protecting the skin from UV light.

Mangosteen’s anti-bacterial properties make it an excellent acne fighter. In addition, the fruit works as a brilliant anti-aging agent as it tightens the skin and contains a high level of antioxidants. High in vitamin C and xanthones, Mangosteen may also reduce dark circles under the eyes.

Manuka Honey
Due to its anti-inflammatory properties, Manuka Honey reduces redness and heals congested or inflamed skin and eczema. Additionally, Manuka Honey oxygenates pores to draw out bacteria, drastically improving acne-prone areas. Manuka Honey promotes skin regeneration, repairs cellular damage and lessens scarring.
When applied to your skin, Manuka Honey will hold in and absorb moisture from the air for a dewy, glowing complexion. Manuka retains moisture without making skin oily, the first step in wrinkle-free skin. It also inhibits MMP, a group of enzymes that destroy collagen.

Marula Seed Oil
Marula Oil contains high levels of important protective antioxidants including vitamin C, vitamin E, tochotrienol, phenolic compounds, essential amino acids and flavonoids that help cells renew and resist damaging effects of the environment. Providing protection against photo-aging and neutralizing free radicals, Marula Oil also helps build healthy collagen. Rich in essential fatty acids Omega 9 – oleic and Omega 6 – linoleic which deeply hydrate and reduce redness while nourishing, healing, moisturizing and improving skin elasticity. Marula Oil helps reduce trans epidermal water loss and increases the smoothness of skin. Easily absorbed, Marula Oil supports the natural buildup of the skin’s lipid layers and possesses anti-inflammatory properties.

Milk Thistle
Studies show that phytochemicals, like those found in silymarin of Milk Thistle, are effective at inhibiting UV light-induced oxidative stress on the skin. Milk Thistle is a potent inhibitor of UV-induced oxidative stress that can cause skin diseases like skin cancer. Since Milk Thistle’s antioxidants help prevent free radical damage it can help slow the aging process.

Neem Oil
Neem Oil is rich in oleic, linoleic, palmitic and stearic fatty acids, triglycerides, vitamin E and calcium. Neem Oil penetrates deep within the skin to heal the miniscule cracks brought on by severe dryness. The fatty acids and vitamin E found in neem oil are easily absorbed into the skin without leaving the skin greasy. Once absorbed, these powerful properties work to rejuvenate the skin’s cells and restore elasticity. Vitamin E acts as a free radical scavenger, by hindering the oxidizing processes in the skin. It promotes soft and supple skin, helps in reducing old scars and promotes healing. Neem Oil also stimulates collagen production and if used regularly, may help smooth wrinkles and fine lines while helping to prevent the signs of aging. Neem Oil has been used in traditional folk medicine and as a home remedy for acne because of the aspirin-like compound that helps rid the skin of bacteria. It also helps reduce redness and inflammation.

Papaya Seed Oil
Papaya Seed Oil is rich in vitamins, antioxidants, minerals, fatty acids, and an enzyme called papain. Papain acts as an exfoliant, gently dissolving dead skin cells and sebum. Papaya Seed Oil also softens hyperpigmentation, reduces inflammation, fights acne and renews cells for a healthy glow.

Pearl Powder
Pearl Powder is a potent antioxidant that enhances the activity of superoxide dismutase (SOD), one of the body’s strongest antioxidant enzymes. It reduces peroxidation, one of the body’s most destructive aging processes. Pearl Powder contains proteins, 17 amino acids, polysaccharides and more than 30+ essential trace minerals that contribute to natural beauty. The proteins in Pearl Powder stimulate collagen regeneration and new skin growth. In addition, Pearl Powder heals acne, softens and firms skin, reduces fine lines and wrinkles, minimizes pores and increases elasticity.

Rose Extract
As a gentle antiseptic and astringent, Rose Extract can help cleanse skin and prevent blemishes. Anti-inflammatory properties enable rose extract to minimize redness and soothe irritation, making it ideal for all skin types because of its calming and healing abilities.

Rose Quartz Crystal
Rose Quartz Crystals help minimize fine lines, wrinkles, and redness. They also reduce tension, which can in turn relax our facial expressions and lead to fewer lines. In addition, this crystal is associated with blood circulation, self-love, calming and comforting.

Sea Buckthorn Oil
Sea Buckthorn oil is used superficially to assist in healing skin injuries: burns, wounds, eczema, lesions, sun damaged skin, abrasions. This marvelous oil has copious amounts of phytosterol, vitamin E, beta-carotene, antioxidants, and carotenoids which help to substantiate its high success rate as a skin repairing and conditioning oil that reduces wrinkles and symptoms of prematurely aged skin.

Sea Kelp
Offering superior hydration as well as anti-inflammatory and anti-aging benefits, Sea Kelp is rich in vitamins and trace minerals and acts as a firming agent, healing agent, exfoliating agent, and strengthening agent. Sea Kelp contains essential fatty acids that don’t just infuse your skin with moisture, but also prevent your skin from losing moisture. In addition, sea kelp, helps pull toxins from the skin, resulting in a smoother complexion. Sea Kelp reduces the pooling of blood underneath the skin, lessening the symptoms of rosacea and other forms of inflammation. Sea Kelp’s natural, anti-inflammatory compounds can have a reversing effect on any type of acne flare-ups. Sea Kelp also helps protect the skin from environmental damage.

Swertia Chirata
A standout in the anti-aging world, Swertia Chirata is used to help support the tone and texture of skin by supporting cell turnover, revealing younger, more resilient skin. It also helps thicken skin which reduces the appearance of fine lines and wrinkles. It is especially effective around the eyes and mouth because a thicker, stronger surface skin layer is less likely to reveal vertical wrinkles and dark circles beneath the eyes.

Tamanu Oil
Harvested from the seeds of the tamanu tree and found only in a handful of islands in the South Pacific, makes Tamanu Oil a rare prize. Its anti-inflammatory and anti-microbial properties help reduce eczema, acne and other skin irritations. Sc Glucan found in this oil protects against UV-induced DNA damage and oxidative stress by providing a biological UV filter with a natural SPF. The process scientifically referred to as “cicatrisation” spurs new healthy tissue, and has clearly established why Tamanu Oil is a significant healing oil.

Volcanic Rock
Volcanic Rock is a mixture of naturally occurring amorphous silicates and aluminosilicates of sodium, potassium, calcium, magnesium. Working as an incredible purifier, our Volcanic Rock is from an ancient lava flow in the Sierra mountains that is of the highest purity. We use this rock from outside of Hawaii because we definitely don’t want to upset Pele, the Hawaiian goddess of fire by removing any element composed of “rock or sand” from the Hawaiian Islands.

Snow Mushroom (Tremella Fuciformis)
As far back as the imperial Tang dynasty, concubine Yang Guifei (713 to 756)—one of China’s famed four great beauties—is said to have credited the snow mushroom with maintaining her youthful appearance. Modern science can explain why: “It draws moisture to the skin, like hyaluronic acid. Hyaluronic acid can hold up to 1,000 times its weight in water, so finding an all-natural match for its hydrating power is pretty major. And snow mushroom has an extra edge. “The particles are even smaller than hyaluronic acid so it penetrates the skin more easily.

Squalane oil is a saturated byproduct of squalene oil, a polyunsaturated hydrocarbon. The human body produces squalene naturally, which is why its derivative, squalane, is such an excellent moisturizer for the hair, skin and nails; our bodies know what to do with it.
Like other beautifying components naturally produced by the body, as we age, our body’s natural production of squalene begins to decline. Which is why science is now encouraging the use of squalane oil as a potent anti-aging moisturizer. Among its many benefits, it has been used to fight cancer, is an incredible antioxidant, detoxifies, hydrates and possesses emollient activities. Traditionally sourced from the livers of deep-sea sharks in the South Pacific, squalane oil has long been used in traditional medicine and is known as a “cure-all” across Asian cultures. It’s been used as a remedy for many different diseases, from constipation to cancer. Thankfully, squalane is now harvested froma many plant sources including olives and rice bran—providing an environmentally friendly and cruelty-free option.

Fermented Boosters
We all know that fermented foods like kimchi, kombucha, kefir and nato are great for our guts (aka: second brain) but who knew they could do amazing things in skincare? Ignited by Korean beauty, the trend has morphed into many uses of fermented materials. By using fermented ingredients, it helps active ingredients break down so their nutrients and minerals can be more rapidly absorbed in the skin. This process makes the ingredients overall much more rich in antioxidants and amino acids, which have an amazing anti-aging effect on the skin. It also helps the ingredients to further absorb, which is especially beneficial for dry skin! At O’o Hawaii, we use probiotic rich fermented ingredients such as sea silt, plant-based phytoplankton, fermented radish root and lactobacillus to help boost the effectiveness of our already effective natural actives such as ferulic acid (for resurfacing and sun spots) and sodium hyaluronate, which helps plump the skin and replace hyaluronic acid.

Acticire MB®
A natural, active texture agent from Jojoba, Acacia/Mimosa, and Sunflower waxes. In skin care, Acticire® acts as an emollient, bringing softness to the skin, and as an active, repairing, protecting, and moisturizing dry, damaged skin. Acticire® also brings thickening, richness, and luxury to skin care formulations.

This incredible super food is not only bursting with potent vitamin A (what retinol is derived from), when applied topically, it encourages the skin cells to renew themselves at a lightning speed, helping to limit pesky breakouts, blur blemishes and pigmentation and iron fine lines into oblivion. The unsung skincare ingredient is also packed with moisture magnet and antioxidant vitamin E, which makes it perfect for combating the double whammy of dry, flaky skin as well as pollution and other environmental aggressors.