With an overwhelming amount of options, the multi-billion dollar a year industry has made choosing a quality supplement difficult. We’re breaking down the good, bad and beautiful sides to supplementation to help you choose what’s best for you in an industry where transparency is not always priority. This alone became one of our motivators to create a highly concentrated, all-natural Beauty Boost supplement that is free of preservatives, lactose, artificial ingredients, gluten, and fillers. Think you can swallow the truth about supplementation?


First and foremost, there is no magic pill for good health! As you already know, we’re huge proponents of maintaining a primarily plant-based diet. Nothing replaces organic whole, unprocessed foods but the reality is, it can be very difficult for most to achieve optimal levels of nutrients through diet alone. Lifestyle, stress, and exercise can increase the amount of antioxidants needed in the body and quality supplements are a perfect way to fill that gap.


Just like we avoid genetically-modified food, the same rule stands for our supplements. Not only are GMO’s linked to autoimmune disease, they often require the use of toxic pesticides and herbicides including glyphosate, also known as round-up, which have been directly linked to cancer, neurological disorders, and additional health conditions. O’o Hawaii stands strongly against both GMO’s + glyphosate and we use third-party testing to ensure our products are free of both.

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Label Transparency:

This is an important one. In the past, supplements have not been required to be proven safe and unfortunately many assume because a product has made it to the shelf, it must be safe enough to ingest. Luckily the US Food and Drug Administration has been cracking down on this more recently, but it’s still important to research what you’re buying beforehand. Even if a product is approved by the FDA, it’s important to remember their standards do not necessarily align with those of holistic practices.

To make it even more difficult for consumers, many supplements don’t always contain what they claim on the bottle. Ingredients such as silicon dioxide and maltodextrin are used as fillers during manufacturing to assist ingredients through the supplement processing. If an ingredient content is 1% or less, suppliers may not list the potentially harmful or genetically modified ingredients on the label. At O’o Hawaii, we source ingredients from certified organic and non-gmo sources to ensure the highest quality possible.

We’ve compiled a list of the top unnecessary and even potentially dangerous ingredients commonly found in supplements:

  • Hydrogenated oils

  • Lead, mercury, PCB’s
  • Talc or magnesium silicate
  • Titanium Dioxide
  • Silicon Dioxide
  • Carrageenan
  • Artificial coloring/dyes
  • Artificial flavoring/natural flavoring
  • Added sugar
  • Common allergens: lactose, wheat, gluten
  • Maltodextrin

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Animal Testing:

Just like beauty products, animals play a major role in testing supplements. Look out for products that specifically state they do not support animal testing or have been tested on humans. At O’o Hawaii we pledge to never test on animals.

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This is a tricky one, it’s important to understand both cheap and highly-priced supplements are not always a reflection of quality. Always do your own research and take into consideration cheaper brands may be using less effective ingredients. Your mind, body, and spirit will reap the benefits of choosing a reputable company that has ethical values and quality ingredients. Shop our Hawaiian Superfood Beauty Boost for all of the above!

Not All Supplements are Created Equal:

You may have tried supplements or vitamins before and noticed little to no difference in your health because the truth is, they did nothing for you! Avoid products that make outrageous claims indicating it can prevent, reverse, or treat any health condition. If it sounds too good to be true, it most likely is. No matter what celebrity endorses the product or how captivating the marketing campaign may be, it’s up to you to do your research to know exactly what your supplement is made of and what the proper dosage is.

Why Beauty Boost?

Our highly concentrated blend of Hawaiian grown antioxidants, superfoods, digestive enzymes, and herbs are formulated to not only boost your complexion but your overall health. The Hawaiian Superfood Beauty Boost was created with no preservatives, lactose, artificial colors, flavors or gluten, and complete ingredient transparency with third-party testing so you don’t have to worry about mystery fillers or potential allergens.

Beauty Boost Benefits:

  • Brighten eyes

  • Promote collagen production
  • Reduce inflammation
  • Increase digestion
  • Strengthen immunity
  • Boost energy

Wondering how a supplement could boost beauty from within? The Beauty Boost was formulated to focus on the three internal areas that promote healthy, glowing skin from within digestion, the liver, and hormonal balance. Bromelain is a digestive enzyme found in pineapple that is used to promote digestion and rid the body of excess waste. Organic milk thistle helps to detoxify and strengthen the filtering ability of the liver and fight oxidative stress. Evening primrose and ashwagandha are used to help balance hormones and fight acne caused by any imbalance. Beauty Boost also promotes collagen production through a vegan source of CoEnzyme Q10 rather than animal-based collagen supplements that use farm-raised fish and cow.

Additional Stand-out Ingredients:

  • Hawaiian Red Algae: also known as astaxanthin is a UV blocking antioxidant that brightens eyes and increases circulation

  • Hawaiian Spirulina: antioxidant that helps detoxify, eliminate free radicals and boost cell turnover
  • Hawaiian Noni Fruit Extract: This fatty acid helps skin cells function at the highest level
  • Curcumin: potent anti-inflammatory from turmeric
  • Vitamin C: immunity booster sourced from acerola cherry